Caveman Marketing

Mindset: “There’s a trillion tiny things to be done. Execute on the ones with the highest leverage and that you’re exceptionally good at.”

Mark’s Money Moves: Scarcity Without Deception

Scarcity drives desire. Limited time offers work because they tap into our fear of missing out. Here's how to ethically use scarcity in your business:

1. Limited quantities: "Only 50 available"

2. Time-bound offers: "24-hour flash sale"

3. Exclusive access: "Members-only preview"

Remember: artificial scarcity damages trust. Be honest about your limits. Real scarcity + great product = increased sales.

Look at your offer, does it make someone want to buy now?

Shiny object syndrome of the next 10x strategy is keeping you from making moves that tap into the caveman brain.

Rule of marketing: Don’t make me think.

The internet game is not zero-sum. You can win at this with unlimited upside. This game is about the freedom to do what you want, when you want and with who you want.

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