In today’s episode:

• Deep Dive: Starting Your First AI Business From Scratch 🏁

• Newsletter worth following 🤝

• AI prompt of the week 🤖

• Best Links To Make 💰

Let’s get after it.

DEEP DIVE

Starting your first AI business from scratch

I should charge for this… Ah what the hell here you go:

Here’s my five step framework if I was starting today and the tools to shortcut your journey:

Step 1: Rule of One. One Person, One Problem, One Solution

Pick a problem you can solve or are becoming an expert in then create one solution for one person.

Here’s how I would do research:

Start with Notion AI to save your research and to expand your ideas.

Search on Answer the public to validate demand:

Filter by questions since these are higher intent (I searched AI courses). Search volume + higher cost per clicks means advertisers are willing to pay to be in front of these people and so would you.

Search Quora and read the comments:

Quora is a massive database of crowdsourced data, that often reveals pain points not being solved in a niche.

Dive into some SubReddits and read the comments:

Love or hate Reddit, this is where you can mine some of the best ideas for a product.

Step 2: Product Creation

You don’t need money to create a digital product.

Use one of these formats:

• Notion AI: Templates, Swipe files

• No Code App: Create your own app with prompts

• Beehiiv: Paid Newsletter

• Skool: Paid Community

Get them from point A to Point B

Point A → Point B

Example: This 7 page cheat sheet shows how to spend half the time studying for the ACT/SAT to get into a top 10 college.

Step 3: Create a Funnel

Continuing simplicity you’re going to use social media to funnel customers:

Funnel customers with ads

Check out my Twitter ad strategy in a previous episode.

Funnel customers without ads

Here’s your simple system to promote your product without ads

• Use Twitter, YouTube, LinkedIn, TikTok, IG Reels & Threads

• Provide actionable help related to your product

• Share valuable content at least 4 times per day

  • Connection: Get personal to build trust

  • Build beliefs: Crush objections & build conviction

  • Credibility: Share results others are getting

  • Educate: Share what not how

• Reach 1000+ followers

• Once you’ve hit 1000 followers start promoting your product

• DM & Email prospects and sell them your product

I HIGHLY recommend capturing these leads using Beehiiv via a newsletter. Then you can plug your product in the newsletter with high reach and low costs.

Step 4: Free community with low ticket subscription upsell

Anyone who buys your product should become part of a community. I’ve played around with a number of community platforms and Skool is the best.

Right after someone purchases your product you want to present the free community sign up.

Then inside the community, social, newsletter, etc. you can promote a paid subscription between $20-$60.

In this provide weekly calls, courses, tools, fellow member case studies etc.

Step 5: High ticket offer

Your high ticket offer could be:

• Customized consulting or coaching

• High-end masterminds

• Done for you product/service

• Private events

• Immersive retreats

Most of your selling will be with your paid community members. If you’re communicating with them regularly they will tell you what they want.

This makes it easy to identify what you should create for a high ticket offer.

Avoid failure

• Bad offer

• Bad positioning

• Wrong customer

• Wrong cost structure

• Wrong tech

Last week I showed you why distribution is the the key to unlock growth.

If no one see’s it nothing else matters. While you’re building distribution it’s time to build your product.

If you already have a product or service use this to evaluate the strength and positioning.

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AI PROMPT OF THE WEEK

Know thy customer

You are a market research analyst tasked with identifying the top pain points of a specific ideal customer profile (ICP). Your goal is to understand their key challenges, frustrations, and needs. Use your expertise to analyze the ICP and generate a detailed table highlighting their top pain points.

Ideal Customer Profile (ICP):

Name: [Customer Name]

Industry: [Industry]

Company Size: [Number of Employees]

Target Market: [Target Market Segment]

Key Objectives: [Key Goals or Objectives]

Instructions:

1. Analyze the provided ideal customer profile (ICP) details, including the customer's name, industry, company size, target market, and key objectives.

2. Based on your expertise and knowledge, identify the top pain points that the ideal customer profile is likely to face. Focus on the challenges, frustrations, and needs that align with their goals and objectives.

3. Generate a table with two columns: "Pain Point" and "Description." List the identified pain points in separate rows, with each row containing the pain point's name and a detailed description of the challenges, frustrations, and needs associated with it.

4. Ensure the table output is organized, easy to read, and provides clear insights into the top pain points of the ideal customer profile.

Example Output:

BEST LINKS TO MAKE 💰

AI Tools and resources

🤖 Monica is the All-in-one AI assistant. Use Monica to create compelling copy.

🎥 AI video creation with Pictory.ai. Take your longform content and let Pictory created short form branded video.

🤫 AI replaces Excel forever. Save time and a data scientist.

🎨 Anyone can create a logo using AI. The hurdle we all face when starting, jump over it with ease.